Nellie

A automated tool that tracks audience impact weeks and months after publication — so journalists can prove their work changes lives

Named after a journalist who proved her work changed the world

Most journalism dashboards tell you how many people saw a story. Nellie asks what happened next. Named after Nellie Bly — the 19th-century investigative reporter whose undercover work drove a landmark increase in New York's mental health budget — Nellie is a tool that helps journalists prove, with real evidence, that their work changes lives.

We believe in Nellie deeply enough that we applied for a fellowship to build it right. Out of more than 500 applicants, Nellie was selected as one of just 8 finalists for the RJI Professional Innovation Fellowship — a recognition that the problem it solves is real, and that our approach to solving it is credible. We're currently refining the algorithms and building a sustainable model to keep it free for journalists everywhere. Beta testing is planned for 2027. If you'd like to be among the first to try it — or if you want to support its development — we'd love to hear from you.

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Our team in Lyon

Core team

Naira Davlashyan, MBA
Co-founder

Lyon, France

naira@istoriasmedia.com

Naira is an award-winning multimedia journalist, media consultant, and educator with fifteen years of experience navigating complex international stories. Before turning media entrepreneur to co-found Istorias Media , she spent years reporting on regions experiencing heavy censorship and propaganda.

At Euronews, Naira pioneered and secured competitive grants for the network’s very first multilingual, in-house podcasts. Her work as a lead producer spans impactful cross-border documentaries on modern masculinities in Africa (Cry Like a Boy), environmental audio series (Ocean Calls), and solutions journalism (The Star Ingredient). She has also reported on the ground for major international outlets, including The Associated Press and Agence France-Presse (AFP) and the New York Times.

Marta Rodríguez
Co-founder

Lyon, France

marta@istoriasmedia.com

Marta is an award-winning journalist, senior producer, and strategic communicator with over a decade of international storytelling experience across Europe, Latin America, and Africa. An expert in cross-cultural narratives and inclusive media training, she co-founded Istorias Media to build unique multimedia formats that focus on impact-based ROI, such as behavioural change and community dialogue.

During her tenure as a Senior Producer and Journalist at Euronews, Marta pioneered cross-border podcast formats that reached over two million listeners globally. Her flagship investigative projects include Europe’s Climate Migrants, which helped inform EU climate policy, and The Star Ingredient, featured closely within global food policy circles and presented at the UN Food and Agriculture Organisation (FAO). Previously, she served as the Latin America Editor for The World Weekly in London, directing deeply reported coverage on human rights, post-conflict transitions, and civic participation.

Louise Lehec
Production Director

Lyon, France

louise@istoriasmedia.com

As our Head of Production, Louise brings comprehensive expertise in international documentary financing, meticulous financial tracking, and audiovisual project management. At Istorias, she directly oversees production support for our flagship formats, including the video podcast Laissons Parler les Gens.

Louise has spent over a decade navigating the rigorous logistics of the European media landscape. Her background includes extensive tenures as an administration and production manager for prominent French TV networks—including France Télévisions, Canal+, and Arte —coordinating everything from author contracts and vendor relationships to complex on-the-ground filming logistics for daily cultural programmes. She also spent three years at Euronews coordinating budgets and financial tracking for major magazine and podcast series.

Complementing her logistical agility, Louise holds strong expertise in corporate accounting and labour law, particularly regarding collective bargaining agreements in audiovisual production.

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