Creative Lab
Journalism works when it connects with the people it serves. Our original productions merge storytelling, comedy, research, and technology to turn complex global issues — from disinformation and fake news to polarisation and online hate — into content people actually engage with. By working with and within communities, we foster critical thinking, bridge divides, and drive the long-term behavioural change that a healthier information ecosystem depends on.
The Trojan Horse Method
in action
We package complex issues into formats people actually want to watch — creative, accessible, and engaging. We call it the Trojan Horse Method. Our stories are co-created with our audiences through listening clubs, theatre, and active dialogue.
Entertainment and education: We draw people in with stories, formats and moments they genuinely enjoy, making the experience engaging from the start.
We do the work properly, checking facts, listening carefully and keeping a strong sense of accuracy and balance.
We don’t practise parachute journalism. Instead, we co-create with our audiences and speak with honesty and clarity, so our messages feel human, relatable and trustworthy in any language.
We do not shy away from difficult ideas. Instead, we make them clear and accessible, so more people can understand and connect with them.
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